The Phoenix delivers half a million impacts per week

The Phoenix delivers half a million impacts per week
  • The Phoenix exceeds performance expectations
  • Strategically positioned adjacent to Hull’s busiest commuter road A63
  • Architecturally crafted advertising site in Hull in high demand


Wold Outdoor, the East Yorkshire-based digital out-of-home media owner, is delighted to announce that The Phoenix, the digital advertising board in Hull, has significantly exceeded reach performance expectations.

The latest update of Route figures show that The Phoenix delivers over half a million impacts every week.

The Phoenix is the digital advertising board that is strategically positioned to capture the eyes of commuters on the busiest route in and out of Hull.

Andrew Johnson, Managing Director, comments, “We are genuinely delighted to hear that our decision to position The Phoenix, our digital advertising board, on the A63 in Hull was spot on. Wold Outdoor is all about showcasing talent from and investing in our area. Every company in the region should be on The Phoenix.”

Darren Clewes, Sales Director, states, “We have a really good track record and constant demand by companies and media buyers to book space on The Phoenix. It has become an iconic landmark that is now associated with Hull – the City of Culture.”

For booking enquiries call 01430 819449 or email

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About Wold Outdoor

Wold Outdoor combines the skills of a multi-award winning local architect, a seasoned team of local digital media planning experts and data handling professionals. Our mission is to create beautiful bespoke sculptural digital media towers in our regions. These towers are designed to both enhance the localities in which they are built and create employment each time by bringing revenue to the region. The team designs, plans and builds the infrastructure and then operates the assets to create these growth and employment opportunities.


About Route:

Route provides audience measurement for out of home advertising in Great Britain.

The research study, undertaken by Ipsos Connect and MGE Data, combines several elements: A fieldwork sample, a mapped network and eye-tracking data. Figures from all of these elements are combined in a sophisticated mathematical model to produce audience probabilities for every frame in the country – the final audience data.

Further information can be found on the Route website here:

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